Equal Design
Ontario Pavilion: The 2010 Vancouver Olympics
Ty Style, Presented by Toshiba
Gallery New
GRiiPA at The National Home Show, Toronto, 2008
GRiiPA at The New York Gift Show, 2008
Guelph University Trade Show Exhibit Proposal

exhibits + spaces

equal design’s custom exhibits + spaces will get your brand noticed and generate buzz about your company. Think of us as an extension to your marketing department and we will work with you to design, develop and build a space that accurately represents your brand and effectively helps to sell your new and existing products.

Contact us to discuss how we can help you with your next project.

Services offered:

  • Research + Discovery
  • Concept Development
  • 3D Rendering + Animation
  • Marketing Content
  • Graphic Design + Art Production
  • Structural Design
  • Multi-Media Integration
  • Sourcing + Build
  • Project Management

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Ontario Pavilion: The 2010 Vancouver Olympics
Ontario House, the province of Ontario’s official pavilion at the 2010 Winter Games in Vancouver, is the result of a unique collaboration between established architectural and consulting firms and Equal Design Group.

We invited Hariri Pontarini Architects (HPA) and Lord Cultural Resource and Planning (Lord) to join a consortium to bid on—and eventually secure—an Ontario Ministry of Tourism contract to design, build and manage the province’s official presence at the 2010 Olympiad. Construction of the building was managed by Ellis Don and built by Nussli.

Equal Design Group collaborated with HPA on the pavilion’s architectural concept and material research and with Lord on the interior and exhibit design, visualization and planning. Prior to the pavilion’s construction, Equal created the final interior renderings to demonstrate to the Ministry exactly how the space would appear.

Inspired by the raw power and natural beauty of Niagara Falls, the curvy facade of the building is clad with rows of shimmering white and blue rope gently dancing with the wind and passers by. A giant l.e.d. screen tucked behind the rope, yet mysteriously visible, informs visitors of events and activities happening inside. Ontario’s finest, foods, micro-beers, wine, entertainment and technology are showcased inside, all seamlessly promoting the provincial message “There’s No Place Like This!”
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Ty Style, Presented by Toshiba:
Co-sponsored by Toyota and Rogers Communications, equal designed and built the 3200 square foot Ty Style feature exhibit for Marketplace Event’s 2009 National Home Show--the largest home show in Canada. Inspired by celebrity Ty Pennington of Extreme Home Makeover and Marketplace Event’s new spokesperson, equal created this large feature exhibit as a showcase for the ultimate in home decor, accessories, tools, stylish innovations and DIY projects. The feature was conceived as an open concept dwelling and yard complete with the latest innovations in technology from Toshiba and Rogers Communications.
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Gallery New
Gallery NEW was the inaugural launch of a featured products showcase at The National Home Show, Toronto. The 2000 square foot exhibit was a special highlight of the show to drive visitor traffic and elevate the show with a more fashion-forward home products sector. The Gallery was a museum style showcase with select innovative products beautifully displayed and described with object labels. It highlighted new products in household furnishings, electronics, cleaning products, lighting, garden and outdoor living that reflect innovation in style, function and environmentalism. The Gallery itself was a model in sophisticated indoor and outdoor environmentally conscious home design and was featured in several television spots and interviews during the show.
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GRiiPA at The National Home Show, Toronto, 2008
GRiiPA, a new brand of hanging home accessories needed an eye catching trade show booth that was modular, reusable and provided maximal space for demonstrating the GRiiPA’s unique holding power. The exhibit was a compact yet open space featuring a bathroom with shower and a small kitchen space. In order to motivate immediate sales and to show consumers and retail buyers what GRiiPA product would look like in a retail setting, we created an 8’ plan-o-gram section behind a cash register. The result: GRiiPA sold on average one product each minute of the 10 day long show and sold out all stock on hand. GRiiPA also appeared on television several times during the show.

For more on GRiiPA, please visit our product + packaging and branding + graphics sections.
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GRiiPA at The New York Gift Show, 2008
Using the modular trade show booth designed for the Toronto National Home Show, equal modified the booth to display new and different product in a business-to-business setting where it attracted the attention of retail buyers and distributors from around the world.

For more on GRiiPA, please visit our product + packaging and branding + graphics sections.
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Guelph University Trade Show Exhibit Proposal
Conceived and designed as a trade show exhibit to showcase the University of Guelph, this environmentally responsible concept evokes a walk across the Guelph campus while representing its various educational segments. High-tech yet high-touch with living “green walls” add the look, smell and feel of nature while also acting as a metaphor for Guelph’s Ivy covered buildings. Data entry portals engage prospective students while cameras project images of their faces around a central tree of life.